Dale Earnhardt Jr. made an interesting comparison to the NASCAR charter model and owning an NFL team. On the Dale Jr. Download podcast, Earnhardt talked about what the future of NASCAR charters could look like.

“What a lot of investment firms and a lot of people, say like Michael Jordan and a lot of people in these investment firms considering NASCAR and certain entities like the Yankees and so forth that are looking into it, they’re looking at these big sports franchises that they’ve built and thinking how much higher of the value of this Major League Baseball team or this NFL team, where is the ceiling,” Earnhardt said.

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“…NFL teams are selling for $6 billion. In the 90s, NFL teams were selling under a billion, $800-$600 million. Washington was sold to Dan Snyder for $800 [million] or something like that. I can’t remember, but it was like a huge number back in the day. Now that team just sold last year for 6 point something billion.

Dale Earnhardt Jr. talks more about NASCAR and NFL

“If you’re one of those folks from that part of the world, you’re looking at NASCAR and going I can own a team for two dozen million or $24 million? There’s so much growth potential. 23XI believes that, but they cannot get there, they can’t get that growth potential unless NASCAR creates that value for them in this new agreement. That’s why they’re fighting. …I will not be shocked if the charters go to at one day down the road, maybe in a very short period of time, maybe it might be five years, are $125, $150 million.”

This isn’t the first time Earnhardt compared NASCAR to the NFL. In July, the NASCAR legend said the organization should follow the NFL model when it comes to start times.

“I’ve always been for 1:00 starts right after the lunch getting the race going,” Earnhardt said. “I feel like people are just coming off of if they’re going to church or just a family lunch or whatever it may be, right after the lunch, BAM! Get the race started.

“The NFL does it every week,1:00 game, 4:00 game. There’s reasons why the networks run it at 3:00 and 3:30, and there’s good reasons why they do it that way. For me, I prefer the 1:00 starts.”