It’s the New Year, you’re a new you, and you should be shopping New Balance. Whether you’re training for a 2025 marathon or just wanting to be more active to make good on your resolution, this sale is the way to do it—especially with up to 30 percent off best-selling New Balance sneakers and athletic clothing.

Even though you’re probably so tired of shopping after the holiday season, this is a sale that’s just too good to pass up on. From the 480s to Fresh Foams, New Balance’s most iconic kicks are marked-down right now at prices that are hard to beat—and don’t forget to check out the running tees, shorts, leggings, joggers, and more, too. After all, you should spend the year in brand-new style and top-tier comfort.

This isn’t a sale that’ll last forever, and plenty of sizes and colors are already rapidly selling out. Consider your New Balance gear an investment in yourself for the year ahead. It’ll probably be the most affordable investment you make all year, anyway—and for the best cause, because what’s more important than your wellbeing?

Shop New Balance’s Best January Sale Shoes

Fresh Foam X 880v14

Now 21% Off

Fresh Foam X 880v14

Now 21% Off

Fresh Foam X 1440

Now 20% Off

FuelCell SuperComp Elite v4

Now 20% Off

NB Numeric Jamie Foy 306

Now 22% Off

Fresh Foam X 1440

Now 20% Off

Fresh Foam X Cruz Artisan v3

Now 20% Off

NB Numeric 272

Now 27% Off

Shop New Balance’s Best January Sale Clothing

Sport Essentials Logo T-Shirt

Now 27% Off

Athletics French Terry Jogger

Now 26% Off

Athletics Cotton T-Shirt

Now 25% Off

AC Tapered Pant 31″

Now 26% Off

Embossed Varsity Hoodie

Now 25% Off

Spray Paint Long Sleeve

Now 27% Off

Sport Essentials Graphic Short 7″

Now 26% Off