Did you do market research?
No, because I knew it would do well here. I grew up in Pass Christian so we were always in New Orleans. This is a coffee town. And what was really interesting when we first opened was we had people who were coffee connoisseurs, old New Orleans people, who said, we are so glad you opened something else up because we want to claim the coffee capital title back from Seattle.
You searched for this location Uptown and said you wanted to be on Magazine Street.
We had to be on Magazine Street. I know this street well, and have walked it many times with my wife. It’s a walking street and has the foot traffic. I knew we would do well here.
So, are you doing well?
We had to draw people in to come see us so I hired a PR firm six months before we opened and worked on a plan so when we were ready to go, we got our name out and did a lot of TV and magazine. Social media helped tremendously. My chief roaster was on one of the morning talk shows and by the time she got back to her car, the Ritz Carlton was calling. We also get a lot of walk-in business, especially on the weekends. We get a lot of visitors but also regulars. We have over 100 routine customers so far. They come in and roast a two-week supply.