With Titletown’s winter season well underway, the development is preparing to welcome its newest addition this spring: the Packers Athletic Club.

Located in the heart of Titletown, the Packers Athletic Club (PAC) is a members-only fitness club geared toward active community members seeking a premier, one-of-a-kind fitness experience. Powered by the brand and culture of the Green Bay Packers, members will enjoy cutting-edge equipment, energizing classes and inspiring recovery areas, along with best-in-class amenities and facilities.

“We’re looking forward to welcoming the Packers Athletic Club to Titletown,” said Packers COO/General Counsel Ed Policy. “This facility will continue to elevate Titletown’s offerings and enhance the community’s options for premier fitness experiences. The PAC will join the excellence of the Packers brand with the vibrant, fitness-minded community we’ve built at Titletown. We’re excited to welcome members to enjoy the club in 2025.”

The Packers Athletic Club will be housed in Titletown’s newest building, just east of the U.S. Venture Center, adjacent to Titletown’s football field, with the PAC occupying the building’s first floor and the southern half of the second floor.

The club’s workout floor features 15,500 square feet of state-of-the-art cardio and strength equipment, two performance areas (including turf) and an expansive area for stretching or independent workouts. Two studios will offer group fitness, from yoga and boot camp to Reformer Pilates. The indoor turf training space is designed for HIIT workouts, including sleds, weights, medicine balls and other gear to enhance workouts.

The PAC’s curated fitness offerings will be complemented by premium amenities, including a luxurious locker room, sauna, eucalyptus steam room, cold plunge and hot tub. Towels, shower products and personal care essentials will also be provided for use every day. Members can unwind in a relaxing lounge, make use of flexible co-working space and enjoy refreshments and snacks at the club’s café.

Interested community members can visit www.packersathleticclub.com and join the waitlist to be the first to know once memberships and tours of the club are available. The PAC is scheduled to open in April of 2025.

Additionally, making their home in the new building are the offices of EUA, which is relocating its Green Bay office from De Pere to Titletown. The architecture and engineering company, which also designed the building itself, has offices in Milwaukee, Madison, Atlanta and Denver. EUA’s Titletown office will serve 40-50 employees on the northern half of the building’s second floor. EUA will officially move into the building in March.

The new building will also include a small café, Titletown Daily Grind, which will offer to-go service of

craft coffee, smoothies and snacks to the public.

Also on the horizon for Titletown is BelAir Cantina, which will open its doors in Titletown in January, serving innovative sharables, tacos, burritos, and margaritas. The laid-back restaurant mixes a California-style taco experience with traditional Mexican cooking techniques for a menu that’s deliciously different and full of fresh ingredients. BelAir Cantina is located between Associated Bank and Hinterland, with doors facing both Hy-Vee Plaza on the south side of the building and the parking lot on the north side of the building. BelAir has additional locations in the Milwaukee area, as well as in Madison.