As 2023 nears to an end, the creator economy gears up for 2024 trends, with Billion Dollar Boy anticipating a surge in ‘creator-led advertising’ and LTK revealing the creator marketing industry’s $21 billion impact. 

TikTok faces a major shift as it discontinues the $2 billion Creator Fund, pushing creators towards longer-form content.

In Hollywood, influencer Tube Girl steals the spotlight at The Hunger Games premiere, marking a milestone in influencers’ integration into the entertainment industry. 

Meanwhile, a federal judge rules that Meta Platforms, Alphabet, ByteDance, and Snap must face lawsuits over child safety concerns. Concluding the week, YouTube tests an exclusive ad space for YouTube Shorts, spotlighting a strategic focus on short-form video content.

Navigating the Creator Economy in 2024: The industry’s predictions