Rolex mesmerises visitors with its newest collections at Fifty One East pavilion

Posted by author February 1, 2025 World

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Rolex is presenting a selection of its latest creations from Geneva’s Watches & Wonders 2024, such as the Oyster Perpetual Day-Date and the Oyster Perpetual Sky-Dweller at the Doha Jewellery and Watches Exhibition 2025.

Housed at Fifty One East Pavilion at the exhibition, the iconic watchmaker is showcasing some of its stunning collections along with the latest 2024 time pieces.

Offering unique harmonies of materials, colours and textures, the 2024 watches illustrate a desire to constantly reawaken watchmaking emotions, while demonstrating uncompromising quality down to the smallest detail. Thanks to the brand’s in-house mastery of watchmaking expertise, the new timepieces play with contrasts to achieve a harmonious balance of functionality and aesthetics, performance and preciousness, tradition and innovation.

Rolex is enriching the Day-Date range with new versions of the Oyster Perpetual Day-Date 40 and the Oyster Perpetual Day-Date 36 showcasing finely worked dials.

Ombré dials make their debut on the Day-Date 40.The version presented, in 18ct Everose gold, introduces slate ombré, a completely new hue for such a dial, whose surface, coloured at the centre, progresses to a deep black around the edge. Also appearing for the first time on the ombré dial of this watch are faceted, deconstructed Roman numerals and faceted index hour markers in 18 ct pink gold.

Until now, Rolex ombré dials were set with diamond hour markers and were reserved for the Day-Date 36. This new dial represents the continuity of a design that the brand introduced in the 1980s and relaunched in 2019. The manufacture of these dials with a concentric gradient involves the application of black lacquer, a delicate operation overseen by a specialist, whose task it is to ensure the harmonious transition from colour to darkness.

Fashioned from 18ct white gold, a second new version of the Day-Date 40 features a dial made of pearlised white mother-of-pearl. This natural material is used on the model for the very first time.

Extracted from the oldest and noblest part of the oyster shell, pearlised mother-of-pearl has a subtle, rich structure whose irregular texture evokes tiny overlapping clouds and gives a sense of volume. Every disc of material used to create a mother-of-pearl dial is meticulously selected for the harmony of its patterns and finesse of its iridescent effects and is positioned in a way that optimizes the dial’s shine.

Rolex also presents two new 18 ct gold versions of the Oyster Perpetual Sky-Dweller, each sporting a Jubilee bracelet. It is the first time that this watch for world travellers has been fitted with a Jubilee bracelet in precious metal. The first version is crafted in 18 ct Everose gold and features a slate dial, while the second, fashioned from 18 ct yellow gold, displays an intense white dial.

The two Jubilee bracelets are equipped with an Oysterclasp, the clasp traditionally used on the Sky-Dweller. And, like the majority of Rolex bracelets made from precious materials, they include ceramic inserts inside their links. The Sky-Dweller is equipped with calibre 9002, a movement at the forefront of watchmaking technology that enables it to display the date and the month, as well as an additional time zone in 24-hour format, and the hours, minutes and seconds.

Like all Rolex watches, the Oyster Perpetual Sky-Dweller carries the Superlative Chronometer certification, which ensures excellent performance on the wrist.